Winning back advertisers is key to saving the newspaper industry
The article depicts the present print media circumstance as 'a close passing background'. This is likewise proposing that the absence of publicizing, which has for the most part moved on the web, is one of the primary driver for loss of income and is halfway to fault for the reduction in daily paper course. As indicated by Ebiquity (the largest UK media auditor) 75% of the cash in the marketing pot does not really achieve the publisher from an advertiser using "programmatic"
The biggest loss og revenue would be because of the rise of social media. Sites like Facebook can reach larger audiences then Newspapers ever could, the target market in terms of Age, race and gender can also be targeted much more easily then second guessing about what people would read in a newspaper..
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