Friday, 9 September 2016

Week 1 story 1

New and Digital media


Liberty Media plan to buy majority shares in Formula 1

http://www.bbc.co.uk/news/business-37303230


Image result for hamilton ricciardo monaco


Liberty media, an American media investment firm who have stock holdings in Time Warner and Viacom are interested in buying the majority stock holdings in Formula 1 (32%) for approximately $8 billion dollars. Liberty media also have investments in  other sport ventures such as MLB teams. Liberty media will be a good addition to the Formula 1 brand name, with their experience in the media world, they will hopefully be able to help boost falling TV ratings. They will be taking over from Chinese investment firm CVC who over recent years have been said to of taken the fun out of the sport and not put enough back in.

32% shares of Formula 1
$8 billion-£6 billion
Deal has been negotiated for years

I think that would be a good idea for Liberty media to take over the majority of Formula 1 as they will be able to invest more into the sport and make it more exciting again, especially for TV viewers as it is to commercial and expensive to watch.

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