NDM L/R

Feedback

Grade: 29=C

WWW: There the basis for a really excellent essay here and you've clear revised and tried to focus on the question. Now it's a case of building into this.

EBI: 

• Your intro needs work, you need to offer a little more then basically writing the question
• I'd like to see your great arguments develop a lot more, further examples and theories
• you mention but don't truly explore the other side of the argument, the idea that audiences are not empowered by NDM

Developments in new/digital media mean that audiences can now have access to a greater variety of views and values. To what extent are audiences empowered by these developments?

Learner response paragraph

One criticism about NDM and how it may not empower audiences is the conflict it could cause by giving people access to different views and values as it could interfere with a countries political agenda. This is evident in countries such as China which has a communist leadership. The introduction of the social media platform and apps like Facebook and snapchat has meant that anyone can now share and find their own views and values on various topics which may go against a countries belief. Current technology in China has changed the social environment as every person as a microphone or a camera so every person is a "news center". However in countries like China where people are not at all empowered by developments in New and digital media, viewing views and values could be punishable and this is caused by NDM. NDM may be the only other way for the people of China to view other views and values which aren't provided to them by the state. One group called CCTV (China Central Television) who own 45 channels across China and is available to over 1 billion people in China, don't really have any competition from other media outlets as it is owned by the state and is told what it can and can't air. We can link this to the theory about the "hypodermic needle model" as the Chinese audience aren't empowered but are just being injected with information and not being told anything different. This also links to censorship among the media as not only in places like China where people are not allowed to view certain content, media institutions in the West now seem to be doing the same. Recently a Facebook editor decided to take down a picture from the Vietnam war, because it went against Facebook's terms of service. This then is argued that even in the free world audiences still aren't empowered by developments in New and Digital media as Institutions remain in control.