Week 2 story 4

Revenues from TV advertising exceeds $5bn for the first time...

http://www.telegraph.co.uk/business/2016/02/23/tv-advertising-exceeds-5bn-for-first-time/

The TV advertising market has once again gotten larger as more companies are spending more money on advertising. It is the fifth consecutive year that money spent on TV advertising has risen. Big spender include companies like Google and Facebook with spending going into the Billions. The figures are based on the UK TV market for last year.

• Facebook spent close £11mil on advertising 
• Sky totalled up around 22bn views on advertisements
• Advertising on TV is now 30% cheaper than it was 10 years ago

I think this is a good thing that money spent on advertising has gone up as Broadcast media is now becoming more and more out of use every year, the funding from the advertisements keeps the channels running so people can still enjoy it and people who are on the other side of the digital divide still have a chance to enjoy the media.