Feedback
Q1- Link back to question about being authoritative and trustworthy
Q2- take points further + more depth and sophistication
Q3- Answer lacks clarity and organisation as a whole, advise focusing on western media and debates
Q6- Get the right statistics and state where they came from
more detail on counter and alternative arguments
evidence in the points made, e.g. simultaneous release strategy and a field in England
good points but it needs more depth and sophistication
more discussion of Marxism and pluralism, idea of big corporations always finding a way to survive
need more on independent case study in real thing
Did you succeed in meeting or exceeding your target grade for A2 Media? If not, how many additional marks do you need across Section A and Section B to achieve your target grade?
No, aiming for an A, achieved 53/80
) Read through the mark scheme. Pay particular attention to pages 6-8 that have suggested content for each of the questions in Section A. How many of these potential points did you make? Did you successfully answer the questions? The original question paper is here if that is helpful.
Q1
I included 4 of the points and only touched on one other briefly. Points included were
use of narrative and voiceover
use of soundtrack to establish tone
use of direct address
use of interviews
Russel Brand as a celebrity figure
Q2
Presentation of fact rather than opinion
values and beliefs
establishing authority
Q3
opportunities for audiences to express their own values and beliefs
role of government in democratic societies
Areas covered in section B essay:
Recent developments in new and digital media
impact upon traditional media producers
Examiners report :
Q1= it was good with some valid points, however i could have distinguished between the wording in the question, "trustworthy" and "authoritative"
Q2= ignored some of the wording in the question and wrote about it in the same way as question 1 the media concepts question, could have had a more theoretical standpoint and looked at how audiences are encouraged to conform to a set of values based on a Marxist and Pluralist perspective.
Q3= needed to of read the question more
Q6= included the way a range of industries had been affected by new and digital media, could have included more about
LR paragraph Question 2 ·
use of interviews
Russel Brand as a celebrity figure
Q2
Presentation of fact rather than opinion
values and beliefs
establishing authority
Q3
opportunities for audiences to express their own values and beliefs
role of government in democratic societies
- Question 1 was my strongest, achieving a level 3 with 5 marks out of 8. For questions 2&3 i was awarded a level 2. I did spend the most amount of time on this question and the longest amount of time planning this question in comparison to the others.
- Question 2 was my weakest question and this is because a lack of depth and sophistication to my paragraphs along with some incorrect use of theory. Also need to use words from the question so that my answer doesn't go off track.
Areas covered in section B essay:
Recent developments in new and digital media
impact upon traditional media producers
Examiners report :
Q1= it was good with some valid points, however i could have distinguished between the wording in the question, "trustworthy" and "authoritative"
Q2= ignored some of the wording in the question and wrote about it in the same way as question 1 the media concepts question, could have had a more theoretical standpoint and looked at how audiences are encouraged to conform to a set of values based on a Marxist and Pluralist perspective.
Q3= needed to of read the question more
Q6= included the way a range of industries had been affected by new and digital media, could have included more about
LR paragraph Question 2 ·
How do media products encourage audiences to agree with a certain set of values and beliefs? You may refer to other media products to support your answer.
An example of a media product that could be applied here to show how they encourage audiences to agree with a certain set of values and beliefs is the Guardian news and more specifically its online website. The theorists Galtung and Ruge came up with a list of news values. This is evident in the Guardians choice news on their site, for example a story stating that 100 Syrians had been killed in a bus attack in Aleppo never made the top story on the Guardian and instead a story titles a "A rocky approach to Gibraltar's sovereignty" was placed at the top of the Guardians website. This shows the news values they carry, being continuity and reference to elite nations, so instead of portraying the more shocking and negative news they are giving the audience what they feel is right, thus encouraging them to agree with their values and beliefs.
Another simpler way media products can encourage audiences to agree with a certain set of values and beleifs is through having a direct mode of address. In media product two this is evident when the celebrity figure Russel Brand is taking to the audience telling them to subscribe to the channel that he was on. One way audiences may be encouraged to agree with the values and beliefs that this channel offers is through the use of influential figures and Russel Brand is one such. As he is a celebrity people may look up to him; making him an opinion leader of sorts, this can be linked to Lazarsfeld and Katz theory of the two step flow model as it is a way of looking at how values and beliefs/news reached the audience. In this case Russel would be the opinion leader spreading his views or the channels views to his followers who in turn spread it to the mass audience.
Another simpler way media products can encourage audiences to agree with a certain set of values and beleifs is through having a direct mode of address. In media product two this is evident when the celebrity figure Russel Brand is taking to the audience telling them to subscribe to the channel that he was on. One way audiences may be encouraged to agree with the values and beliefs that this channel offers is through the use of influential figures and Russel Brand is one such. As he is a celebrity people may look up to him; making him an opinion leader of sorts, this can be linked to Lazarsfeld and Katz theory of the two step flow model as it is a way of looking at how values and beliefs/news reached the audience. In this case Russel would be the opinion leader spreading his views or the channels views to his followers who in turn spread it to the mass audience.
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