week 22: story 43

 https://www.theguardian.com/media/2017/mar/08/bbc-focus-too-middle-aged-and-middle-class-says-ofcom-chief 

… we have a small favour to ask. More people than ever rely on the Guardian to keep them up-to-date, but far fewer are paying for our journalism. Advertising revenues across the media are falling fast. And unlike many news organisations, we haven’t put up a paywall – we want to keep our journalism as open as we can. So you can see why we need to ask for your help. The Guardian’s independent, investigative journalism takes a lot of time, money and hard work to produce. But we do it because we believe our perspective matters – because it might well be your perspective, too.

If you depend on our reporting to stay informed, support us now and help make our future much more secure.

This passage appears at the end of every guardian article viewed on a computer. It asks users to donate and subscribe to the guardian as they exclaim they are facing falling advertising revenues and this isn;'t just affecting them. The passage also says that they don't want to go behind a paywall and that there journalism needs to be funded.