Friday, 6 January 2017

week 15: story 30

https://www.theguardian.com/media/2017/jan/13/the-bbc-will-struggle-to-make-iplayer-as-good-as-netflix


Why the BBC will struggle to make iPlayer as good as Netflix

BBC iPlayer was once a leader in online viewing, but Netflix and Amazon have elbowed their way into the market in a short space of time.
This article from the guardian looks at how BBC's' I player will struggle to keep up with its competition. The boss of BBC, Tony Hall says some serious innovation needs to be done to stay competitive, this includes adding voice recognition and artificial intelligence to provide a better service for us to watch TV shows on demand. The BBC plan to increase their R&D in this sector as they are 5 times the amount Netflix spends on it behind them.

I don't think this is a good strategy for the BBC as they are so far behind the likes of Netflix and Amazon it would be foolish to go against two well established streaming services who dominate the market. 

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