NDM independent case study: Notes and quotes

Industry: Film

Institution: Entertainment films

Films distributed by Entertainment films: Ranging from 2001-2015 , how the distribution channels changed and the effect on traditional media, add a comparison to newspapers.

The Lord of the rings trilogy

Rush Hour trilogy

Blade trinity

Southpaw

Hateful eight

Media Magazine

·         MM56 article 11

• 1.      In a world where Netflix, iTunes and their competitors are making it easier, cheaper, and pleasanter to just watch films from the comfort of your living room. Tarentino speaks on how modern streaming services are killing traditional industries, looks at how audiences now prefer the cheaper and easier method over the quality that he says has been lost since the olden days.
• 2.      to keep these traditions going;  here Tarentino exclaims how older traditions in the media need to be kept going
• 3.      The Hateful Eight, he has set his sights on another lost tradition, that of the ‘roadshow release’; a phenomenon so antiquated you may never have even heard of it.  This looks at an older way of promoting and distributing the films. It is a method that was first introduced in the 50’s and involved releasing the film to a limited number of cinemas with reserved seating. It matched the ethos of that time period and Tarentino brought that back for the release of Hateful eight.

Internet

1. ·         How the movie distribution model is changing  http://www.vulture.com/2014/12/6-ways-the-movie-distribution-model-is-changing.html

• 1.      in 2013, receipts topped out at a record $10.9 billion), that’s solely due to rising ticket prices; This shows American movie ticket sales and shows a rise in prices still managed to bring in billions. Theatre sceenings of movies is one of the more traditional viewing methods, yet still it is one of the most popular even though there is Netflix and Video on demand ( V O D)
• 2.      That alarming decrease underlines that something is amiss in the theatrical exhibition landscape — and anyone with cable TV, an internet connection, and a Netflix account knows that a significant component has been the rapidly changing landscape of movie distribution. Shows that the conventional ways of doing things and the big franchises are becoming less profitable but surprisingly smaller independent chains are doing well and attract a higher class of audience and people who like traditional theatre.
• 3.      It’s an arrangement that confirms that Netflix aims not only to distribute certain films exclusively to members, but to actually make those movies as well.  Shows that NDM has created a new platform for distribution but also its brought new competitors into the market. The same as in the news industry, NDM created new opportunities for traditional media institutions but also it allowed other new organisations to capitalise on this and this includes not only the news industry but the music one and also it brought about the rise of social media conglomerates like Facebook.

·         Impact of new technology http://www.europarl.europa.eu/RegData/etudes/etudes/join/2001/296704/DG-4-JOIN_ET(2001)296704_EN.pdf

• 1.     The digitalization and convergence of the media offer new possibilities for increasing cultural diversity. This is an important quote in looking at how new and digital media is helping cultural diversity, however with my independent case study (about films distribution) it can be argued that with America being the world’s largest film industry and having distributors with international ties that the Americanisation of everything is affecting cultural diversity as American views, values and ideologies are some of the most dominant in the world. However In some way culture is being spread across the world as because of new and digital media, new platforms have been created which enable creators of media products to bypass the traditional distribution channels and share their content with the rest of the world over social media and the internet, this can be prove to be quite successful and some people even make a career out of it, for example people on YouTube.
• 2.      The Internet is an especially appropriate medium for the transmission of cultural contents, including that for even the smallest minority. This quote backs up the explanation given in the previous one. It states that the internet is one of the most if not the most important medium, this is similar to the quote saying the “The internet is the most important medium of the 20^th Century. This can also be linked to the everyday sexism project which was created by Laura Bates. This talks about how NDM and the internet has given people a voice (the minority) and this would help them share that voice. The way this links to my independent case study is by people and institutions creating independent films that aren’t major box office hits, however the internet is the most important medium for them to exhibit and distribute their media products

·         BFI statistics http://www.bfi.org.uk/education-research/film-industry-statistics-researchn

1.      “UK cinema admissions in 2016 were 168 million, 2% lower than in 2015”, This quote looks at how cinema admissions sales are lower and are dropping, the figure it dropped by was 2%, although this seems small it will affect the movie distributors financially and this could cause cinema ticket prices or complementary goods to rise to compensate for the drop in sales.

2.       “UK box office revenues were down 1.1%”. This is a figure which compares back to the previous year, and a reason for the quote number 1 and this one is because of piracy. Revenues and sales of movies in theatres is falling because pirated copies of these movies can appear online the same time as when they are in the cinemas, that’s why back in the late 2000’s video on demand and Sky box office was created, they now host some/certain movies that have just come out in the cinemas for a fee on their networks. This is because distribution companies know that they will significantly lose money to video piracy so by for-filing the demand for the market with a high quality film instead of a poor quality one, people may choose to buy it because of the convenience.

Media Factshhet

·         MF100

• 1.      This means that many UK films are made but, in order to get the film exhibited, the filmmakers have to sacrifice the distribution rights by selling the film to a distribution company. Once sold, all revenue from cinema screenings, DVD and Blu-ray sales, plus sales to television companies, are lost.  The size of the industry matters as shown here because In comparison to Hollywood the British distribution  industry Is almost non-existent but the British film industry as a whole is the 3^rd largest in the world.