The decline in newspapers: MM case studies

1) Read the feature: 'A New Day for British journalism' on page 6 of Media Magazine 57 (our Media Magazine archive is here).

2) What was the New Day trying to achieve?
They set out to target a specific segment of the market, in particular 30-40 year old's and both women and men who wouldn't generally pick up a newspaper.

3) List the key statistics on the first page: how many people buy newspapers in the UK? How has this declined in the last year?

• first standalone newspaper in over 30 years
• over a million people have stopped buying the newspaper in the past two years
• 6 million people buy a newspaper in Britain everyday 

4) What audience were the New Day trying to attract?
They were trying to attract an audience who didn't want to buy a newspaper and hoped that they would buy theirs.

5) Why do you think the New Day failed so spectacularly? There are several possible reasons listed in the article but do develop your own opinion here as well.
I think it's because they tried to start a newspaper in an already declining market. A high school business student could have told you that the chances of entering a declining market with something that isn't future proofed and being able to succeed is very little. The new day also had a very specific market segment it was targeting and if they weren't interested in the paper it would have ended a lot sooner.

1) Read the feature: 'Can The Guardian survive in a changing media landscape?' on page 9 of Media Magazine 57.

2) List the key statistics on page 10: How many unique digital browsers used the Guardian website in June 2016? What are The Guardian's latest print sales figures? How does this compare to the Telegraph? In terms of finances, how much did the Guardian lose in 2015?

• explosive growth of the internet in the 90's
• Guardian has 3rd most viewed website in the world
• 120 million monthly unique browsers
• daily average in June of around 9 million 
• 5 million daily online readers more than the telegraph
• print circulation for the guardian was only 161000
• print circulation for the Daily telegraph was 472000
• The guardian lost around £70 million 
• cut backs of almost 20%

 

3) What has been The Guardian's strategy for reversing this decline?
The Guardian believe it's important to keep up it's global presence and aim to keep news stories updated 24/7, it shaped the way guardian readers use view it on mobile devices



4) What global event did The Guardian's digital coverage win awards for?
They won an award at the Press Awards 2015 for website of the year, the award always specified they had won it for coverage of the Paris shootings  coverage among other things.
5) In your opinion, will the global website strategy be enough to save The Guardian?

The global website strategy is a way to attract a larger audience and by combining all of its international sources under website name will indefinitely increase website traffic and this is such a good thing for advertisers when they see its doing well, meaning the Guardians future could be safe for now online.