Thursday, 17 November 2016

week 9: story 18

http://www.telegraph.co.uk/business/2016/02/18/mobile-giant-three-to-block-online-advertising/


Mobile giant Three to block online advertising

Although this happened earlier this year, this problem does affect the whole industry as other companies have followed on from what 3 proposed. They proposed to block online advertising on there network. The Chinese owners first put this forward and it was evaluated by the board and they decided to go through with it.

Of course this is not good for the advertising industry online, however this may just end up pushing these advertisers back to traditional methods like advertising in newspapers and on billboards, although this sounds updated it will be much cheaper then paying for hundreds of online adverts over various sites which may end up not being seen by anyone because they're being blocked by 3 and other ad blocking sites. 

No comments:

Post a Comment